It is a time of nostalgic reflection for us. Organized foreign motorcycle tours were a novel and new concept back in 1981. You could literally count on one hand the number of motorcycle tour companies in the world. In our case, we just hit the roads of Old Mexico and started a company called Pancho Villa Moto-Tours. We soon attracted a loyal following who inspired us to head further south beyond Mexico. Pancho Villa Moto-Tours pioneered through Central and South America with many rides taking on a more expedition character. It was the beginning of the adventure touring movement. We weren’t just part of it, we were creating it.
As our exploits took us further beyond Mexico, our identity of Pancho Villa Moto-Tours was retired in 2001, a fresh branding that better reflected our course was in order and MotoDiscovery was born. MotoDiscovery. It says it all.